Questions d’analyse

• Comment les autrices articulent-elles la gouvernance d’une organisation avec sa gestion de personnel et le quotidien de ses acteurs ? Illustrez votre propos avec les établissements de santé étudiés dans l’article.
• Comment naissent les dilemmes éthiques rencontrés par les acteurs ? Comment sont-ils résolus ? Utilisez les cas présentés dans l’article pour illustrer votre réponse.
• Développez la notion de climat éthique pour articuler l’ensemble des éléments de votre analyse en conclusion.

Article

Comment Amazon s’est-elle attaquée à ses concurrents directs et indirects ?

• Décrivez les stratégies et tactiques concurrentielles déployées par Amazon face à ses concurrents (directs et indirects, présents et potentiels). Résumez l’analyse de Mauduit (2024) et utilisez-la pour structurer votre analyse d’Amazon.
• Sources empiriques : Mayet (2019) Ch 2, 3 & 5 et Mauduit (2024) Ch 1

Mayet (2019)

Mauduit (2024)

Chapters 1 to 4

Chapters 16 to 18

Chapters 19 to 21

Incarner des valeurs

Comprendre la pensée stratégique

KFC à la conquête de la Chine

The foundations of CSR (Bowen, 1953)

A counter-point to CSR (Friedman, 1970)

The strategic turn: A stakeholder approach to CSR (Freeman, 1984)

The loss of ethics: From responsibility to responsiveness (Frederick, 1979)

Incertitude, indécision et anxiété (S01E01&02)

Cases of deceptive entrepreneurs

• Elizabeth Holmes at Theranos. Using the Theranos case study and the sources suggested below, retrace the evolution of the entrepreneur’s claims about the company, from slight exaggerations all the way to clear frauds. Present the chronological evolution of these claims showing how far/detached from reality they were at each point in time. Use the table below to evidence the deceptive claims, and try to identify the point at which exaggerations became lies, if not fraud.
  • Sources: Episodes 4 (“Guilty Conscience”), 7 (“The ADVIA Project”) and 8 (“Fake Demos”) of the Apple podcast Bad Blood: The Final Chapter.
  • Sources: Theranos in the media
• Adam Neumann at WeWork. Using the sources suggested below, retrace the evolution of the entrepreneur’s claims about the company, from slight exaggerations all the way to clear frauds. Present the chronological evolution of these claims showing how far/detached from reality they were at each point in time. Use the table below to evidence the deceptive claims, and try to identify the point at which exaggerations became lies, if not fraud.
  • Wiedeman (2020) Billion dollar loser, Chapters 3 to 8
• Elon Musk at Tesla. Using the sources suggested below, retrace the evolution of the entrepreneur’s claims about the company, from slight exaggerations all the way to clear frauds. Present the chronological evolution of these claims showing how far/detached from reality they were at each point in time. Use the table below to evidence the deceptive claims, and try to identify the point at which exaggerations became lies, if not fraud.
  • Vance (2015) Elon Musk, Chapters 7 and 8
• Bill Gates at Microsoft. How did Bill Gates get Microsoft’s first contract with IBM? Using the sources suggested below, describe the conditions under which the negotiations between IBM and Microsoft took place, their respective market positions, and the opportunity that Bill Gates detected in this context. Use the table below to evidence the deceptive claims, and try to identify the point at which exaggerations became lies, if not fraud.
  • Wallace & Erickson (1992) Chapter 4 and Allen (2011) Chapter 10

Suggested template for the table

Wallace & Erickson (1992) Chapter 4

Allen (2011) Chapter 10