Step 1 – The Luntz Memo
- What were the recommendations made by Frank Luntz to US Republicans on how to talk about the environment?
- Source: The 2002 Luntz Memo
Step 2 – Merchants of doubt
- Summarize Chapter 6 of Merchants of doubt
Step 3 – Climate denial communication
- Based on Brulle & Werthman (2021) and Schuldt et al (2017), explain how public relations firms and certain expressions can help foster climate doubt or denial.
Sources