Archives de l’auteur : yoannbazin

EMN CIM – 2024-2025


Session 1 – Introduction to critical thinking


Session 2 – Coca Cola case study


Session 3 (23/01)

Case study: Facebook case study

Assignments for next session


Session 4

NO ONLINE COURSE ON THURSDAY

Preparation: see Tutorials


Session 5 (06/02)

Preparatory assignments

Case study: Koch Industry

  • Research notes (2 pages, presenting your work, your main arguments, including the 5 most relevant quotes, along with the detailed references used) are due by 6pm two days before the session in PDF format to yoannbazin@yahoo.fr
  • Presentations (10-15 minutes) during the session

Session 6 (13/02)

Assignments

Case study: Theranos

  • Research notes (2 pages, presenting your work, your main arguments, including the 5 most relevant quotes, along with the detailed references used) are due by 6pm two days before the session in PDF format to yoannbazin@yahoo.fr
  • Presentations (10-15 minutes) during the session

Session 7 (20/02)

Assignments

Case study: Entrepreneurship & Deception cases

  • Research notes (2 pages, presenting your work, your main arguments, including the 5 most relevant quotes, along with the detailed references used) are due by 6pm two days before the session in PDF format to yoannbazin@yahoo.fr
  • Presentations (10-15 minutes) during the session

Session 8 (27/02)

Case study: Whistleblowing at Theranos

  • Research notes (2 pages, presenting your work, your main arguments, including the 5 most relevant quotes, along with the detailed references used) are due by 6pm two days before the session in PDF format to yoannbazin@yahoo.fr
  • Presentations (10-15 minutes) during the session

Session 9 – Tutorials

NO ONLINE COURSE ON THURSDAY

Preparation: see Tutorials


Session 10 – Uber (13/03)

Assignments

  • Everyone reads the case study on Uber
  • Groups 1, 2, and 3 prepare their case study assignments

Case study: Uber’s toxic corporate culture

  • Research notes (2 pages, presenting your work, your main arguments, including the 5 most relevant quotes, along with the detailed references used) are due by 6pm two days before the session in PDF format to yoannbazin@yahoo.fr
  • Presentations (10-15 minutes) during the session

Session 11 – Presentations (20/03)

Session 12 – Presentations (27/03)


Groups assignments and feedback


Assessment

For your final assessment, you are going to pitch a “Critical Issues in Management” case study. It should follow the criteria of what constitute a critical issue presented at the beginning of the course. You can obviously use the cases studied during the sessions to get an idea of what represents relevant material.

You are encouraged to take advantage of your personal curiosity, professional interests and/or cultural background to identify cases that are more diverse than the ones tackled during the sessions (recognising most of them came from US or Western European, for-profit, multinational corporations).

Your pitch document should include a short description of the issue at hand, along with a presentation of the organization(s) and stakeholders. You have to provide at least 10 sources from legitimate media (e.g. press articles) to evidence the case. Finally, like the ones studied in class, you should suggest an assignment for 5 five different groups (2 related to consulting specialties and 3 to other relevant stakeholders).

Presentations

During Sessions 11 & 12, groups will present their pitch, as a last opportunity for feedback before submitting the final essay. Presentations should not exceed 10 minutes and include:

  • Short introduction to the company or sector
  • Description of the critical issue faced (outlining its ‘wicked problem’ nature)
  • List the main stakeholders concerned (outlining divergence in viewpoints)

Final essay

Your pitch document should include a short description of the issue at hand, along with a presentation of the organization(s) and stakeholders. You have to provide at least 10 sources from legitimate media (e.g. press articles) to evidence the case. Finally, like the ones studied in class, you should suggest an assignment for 5 five different groups (1/2 related to consulting specialties and 3/4 to other relevant stakeholders).

  • 1,500 words (+/-10%)
  • Pdf document
  • Deadline: April 5th
  • To: yoannbazin@yahoo.fr

CIM – Facebook

Facebook case study

Assignments

  • A boutique strategy consultancy with academic expertise in intra- and inter-organizational power and politics. Specifically, you have been asked by the conference organizers to focus your presentation on using your academic expertise to address the following questions: Who are the most relevant and/or influential stakeholders for Facebook to consider as it formulates its policies in response to accusations of potentially unhelpful influence in how people are informed? Given your stakeholder analysis above, how should Facebook go about deciding how to balance these different interests in its decision-making?
  • Brad Parscale’s team. Parscale served as digital media director for Donald Trump’s 2016 presidential campaign and senior adviser for data and digital operations for Donald Trump’s 2020 digital campaign. The group will present Parscale, his approach to social media in general and Facebook in particular, and how they collaborated with Facebook’s teams. They will also present some of the critics that were expressed against Parscale’s methods, along with his response.

Academic perspectives

  • A group reads and analyses Frederick (1979). The group will present the article’s thesis and main arguments, trying to illustrate with concrete examples as much as possible. After objectively synthesizing the text, some critical perspective will be given, based on other academic material (from the group’s own research), and the conclusion will express the group’s position regarding the thesis of the article.
  • A group reads and analyses Jamali (2008). The group will present the article’s thesis and main arguments, trying to illustrate with concrete examples as much as possible. After objectively synthesizing the text, some critical perspective will be given, based on other academic material (from the group’s own research), and the conclusion will express the group’s position regarding the thesis of the article.